Optimize Your LinkedIn Profile - DealFlow Guide
LinkedIn is no longer just the new digital CV. These days companies are leveraging the tool in various aspects of their business - recruitment, PR, social media marketing, and even bringing on new clients.
Similarly, employees and entrepreneurs use the online service as a means of marketing their own personal brands. With more than 650 million members in 200 countries, Linkedin is the ultimate way to grow, engage, and collaborate with your network.
With such a vast and extensive digital network, it’s essential to differentiate yourself from other users. The simplest way to do so, and most efficient, is to optimize your LinkedIn profile with just a few functionalities available out of the box.
1. Your Profile image and Cover Photo
People do business with people, not blank silhouettes. Having a blank photo or an empty figure signals a lack of credibility and care to first glance viewers. Ironically, online, the infamous first impression is typically based on someone’s profile picture as the eyes are instantly drawn to the face of a user’s new connection. Sunglasses, spilled drinks, phones, and cigarettes may all be Facebook appropriate, but on LinkedIn try and put your best professional foot forward. Keep in mind, that you don’t need to have a suit and tie on to be professional. At the end of the day, you ought to be presentable in front of your target audience, and you know that best.
Here are some good examples profile images and cover photos.
2. Your Headline
Your headline is incredibly important because it is highly visible and highly searchable. It appears directly under your name and photo and allows you to capture valuable keywords that will attract your target audience. The headline is limited to 120 characters, so be sure to choose your words wisely!
Here is an example of a direct, easy to digest headline:
3. The About summary
This section is often overlooked, but in reality, is a great way to explain your professional experience and area of expertise in longer detail than a job title. The free form text box with up to 2000 characters allows you to tell your own story that includes both personal and professional elements. You have the opportunity to provide your new-found connections with a sense of your personality, sense of humour, skillset, and experience.
Continuing Josh’s example from above, see how he complements his headline with this super descriptive About summary. Keep in mind that you don’t necessarily need to have all the emojis, but they sure captivate your attention.
4. Contact Information
Given front row seats right at the summary section at the top, your contact information provides your network with other platforms and means of getting in touch with you. While LinkedIn does offer direct messaging within the application itself, this section allows you to enter in your email address, phone number, website or blog link, and Twitter handle. Be sure to update your most relevant contact information for prospects to contact you directly.
Take the LinkedIn provided URL and make it yours. You can customize the URL of your profile and put it to good use by reflecting your full name without anything else. This will allow people to easily find you online, with the simplest click of a button.
Comparable to a landing page for your website, LinkedIn is your B2B landing page for first impressions. Having all the right information presented in a professional manner will likely have a positive impact on your sales efforts if that’d be your goal.
Whether you own a small business or are part of a large organization, you can use the above 5 tips to optimize your LinkedIn profile and engage with your network effectively. These simple tricks are available to all LinkedIn users with basic accounts and can help you engage and collaborate with your network both digitally, and legitimately.
Here’s Your LinkedIn Profile Checklist
- Quality Profile Picture
- Memorable Profile Background Image
- Relevant Profile Headline
- Specific Profile Summary
- Updated Contact Information
- Custom URL
If you need help optimizing your LinkedIn profile, click here to learn more.